The Portfolio of Troy Parke
Disney Genie Service & Disney Parks Apps - “Hyperion” Era
As Senior Manager of Product Design , I led Design Managers, Product Designers and Product Design teams responsible for Walt Disney World Resort and Disneyland Resort Digital experiences, including Platform initiatives during the “Hyperion” Design System era such as Disney Genie, Direct to Room and Unified Checkout.
Disney Genie is a complimentary and convenient new digital service designed to create your best Disney day. This new technology guides Guests through Walt Disney World and Disneyland theme parks with tips that can help you reduce time in lines, discover magic around every corner and take the guesswork out of “what’s next.” Built right into the My Disney Experience and Disneyland apps, Disney Genie service will maximize park time, so Guests can have more fun.
(Please Contact for Password)
Alaska Airlines
As Product Design Manager, I led product design for Alaska Airlines' guest-facing digital experiences - including websites (www.alaskaair.com, www.virginamerica.com), native mobile applications, self-service kiosks and airport displays.
The focus of my role was to begin building out the next generation experience for Alaska Airlines, scale up the Ecommerce product design team (recruiting and adding Managers, Researchers and Designers) while integrating the best of the Virgin America digital experience with the JD Power award winning service of Alaska Airlines.
(Please Contact for Password)
Disney Parks Apps - “Snowball” Era
As Associate UX Design Director, I led the Seattle based User Experience, Information Architecture and Interaction Designers while co-managing the Seattle based design group responsible for Walt Disney Company Parks and Resorts Digital App experiences.
This “Snowball” Design System era included the design and launch of immersive digital app experiences for My Disney Experience and Shop Disney Parks for Walt Disney World Resort, Disneyland Resort, Disneyland Paris, Shanghai Disney Resort and Hong King Disneyland Resort.
(Please Contact for Password)
As UX Design Manager, I spearheaded a team of UX/UI, Marketing Designers, Writers and Content Strategists within the Product team. We were responsible for every new product, feature, conversion performance and overall experience of the Big Fish Games Web Site distribution portal, Game Manager Desktop Client, Big Fish Games App and Big Fish Unlimited Instant Games Service.
About
A designer who loves comic books, brush pens and doughnuts, Troy Parke creates compelling, usable and high performing product experiences.
He leads design teams in executing on business goals, unifying the User Experience across touchpoints, creating design systems (style guides / pattern libraries / design languages), designing cross-channel platforms, iterative rapid prototyping frameworks and delivering metrics-based feature performance.
Troy currently serves as Senior Manager Product Design for Disney Parks and Resorts Digital experiences. He partners with Vice Presidents and Directors of Product, Project and Technology to design the next generation of world-class cross-channel immersive digital experiences for premier vacation brands including: Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, Disneyland Paris, Shanghai Disney Resort and Hong King Disneyland Resort.
Before Disney, Troy served as Sr UX Design Manager at Big Fish and Product Design Manager at Alaska Airlines. Troy is also the Director for UX How – a resource for UX Design “How To” insights and Product Design projects for Rolling Stone, Microsoft, Nickelodeon and Marvel.
There you go.
Contact
How Can I Help You? Please fill out the following form to reach out and connect: