UX How is UX & Product Design “How To” insights, resources, and blueprints

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How design and business work together to generate value

About UX How

UX How is UX & Product Design “How To” insights, resources, and blueprints from Troy Parke.

Troy directs, manages, and creates compelling, usable, high-performing product experiences. He also loves comic books, brush pens, and doughnuts.
 
As a leader, he guides design, content, and research teams in executing business goals. Troy collaborates on the user experience across touchpoints, uses AI to enhance product experiences and delivery, and delivers data-based feature performance. He also creates systems for cross-channel platforms and iterative value-based frameworks.
 
Troy is the Director of UX How and Method Toolkit LLC with prior design leadership roles at ESPN, Disney, and Alaska Airlines. Troy has been the design lead on projects for Rolling Stone, Microsoft, Nickelodeon, Marvel and many others.
 
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